Shoeworld.com - Advertise Here

When was the last time you jumped through a poster and discovered a whole world of information at your fingertips? Internet advertising is just that - it's immediate, dynamic, creative and instant.

Advertising not only sustains an audience it also allows companies to survive competitively. But many companies are still suspicious of the values of online advertising. Has the web really managed to establish itself as a legitimate marketing forum with both advertisers and the public? Online companies spent £150m on advertising last year. Did it work? Recent research seems to confirm that it did, suggesting that web advertising is no longer an 'either/or' proposition, but a necessary complement to traditional media which should be incorporated into a company's media budget.

Research by the Internet Advertising Bureau (IAB) tested the impact of links and banner ads from twelve different advertisers which demonstrated high levels of banner ad awareness among participants. Based on a classic experimental design where half of the respondents were exposed to a test ad and the other half were exposed to a control ad, the study found:

"This study conclusively demonstrates that online advertising has the same communication power as traditional media. We found that a single banner ad exposure enhances positive perception of advertised brands and improves the likelihood of consumer purchase," said Richard LeFurgy, IAB chairman and senior vice president of Advertising at ESPN/ABC News Internet Ventures. "Advertisers who are overlooking the enormous brand building power available on the Internet are missing a bet."

As the Internet is growing at such an phenomenal rate, it makes sense to join other companies who already enjoy the benefits of working with Shoeworld.com. Become part of a structure of online directories which boast established audiences, work with an experienced team who understand the evolving Internet user, and take advantage of high listings in the major search engines.

Web advertising is no longer an 'either/or' proposition, but a necessary complement to traditional media which should be incorporated into a company's media budget. Advertising not only sustains an audience it also allows companies to survive competitively. On or off-line, at the end of the day, there is no point in having a good product if no-one gets the chance to hear about it. Given that the web's advertising power and cost-effectiveness is just beginning to be understood, any company looking to build their brand and increase their sales should utilise online advertising alongside traditional media to ensure their future success.

Read the Advertising feature from Footwear and Leather Goods Today for more information.


Links and Banner Advertisements

On or off-line, at the end of the day, there is no point in having a good product if no-one gets the chance to hear about it. Given that the web's advertising power and cost-effectiveness is just beginning to be understood, any company looking to build their brand and increase their sales should utilise advertising on Shoeworld.com alongside traditional media to ensure their future success.

Links (where your site links to someone else's and they link back to you) are the life-blood of the Internet. They are the most cost-effective way to build up long-term consistent traffic to your web site.

Links and banner adverts promote your website from different pages within Shoeworld in order to generate more traffic to your site. Your logo is placed in an appropriate directory forming a button that links directly to your web address, rather than exisiting like a cyber needle in a virtual haystack among the thousands of drossy matches on major search engines.

Any new additions to Shoeworld are automatically featured on our opening page under 'Special Sites to Visit' so that browsers are aware of your presence on Shoeworld.

Shoeworld.com does not exchange links for free as we feel that contract links ensure the companies involved are serious about their product and their Internet identity. This policy also maintains the quality and content of our directories.

Twelve-month annual contracts:

All contracts include creation or modification of a button or banner design if required.
(All prices are in pounds.)

Opening page	2000
Consumer directory	1200
Top of any list	1500
Graphic advert Run of Site	5000

Please contact us for further details and special offer rates. We would be delighted to explain how we can tailor our services to benefit your website strategy.