An Introduction to www.shoeworld.com
The
Shoeworld concept aims to integrate the Shoe Industry with
the Internet as efficiently and conveniently as possible,
developing an effective and reliable presence for companies
on the Internet. Rather than existing alone on the World
Wide Web, Shoeworld operates as a footwear community enabling
broader access to independent product-related websites.
At the present time we receive over 400,000 hits per week,
equating to 14,000 unique visitors, originating from over
70 different countries.
Besides being a marketing tool, a cost-cutting tool, a communication
device and an information source, the Internet works as
a successful advertising tool. Quickly, your brand message
has global coverage and around the clock accessibility.
As more and more business is conducted over the Internet
and as young, high-earners demonstrate interest in new media
and on-line shopping, the time is right to investigate how
Shoeworld can help your company's profile easily become
part of this new technology.
Apart from innovative and individual website design, Shoeworld
can register domain names, arrange email addresses, co-ordinate
banner advertising, on-line retailing, targeted mailings
to the world's largest shoe email trade database and web
brand protection. We aim to be a one-stop company capable
of organising all your Internet needs in an experienced
and friendly manner.
As the Internet is growing at such an astonishing rate,
it really is in a company's best interests to be part of
a directory. Shoeworld is successful because it is organised
by a company with over twenty-six years of shoe retailing
experience, whose personnel truly understand the evolving
Internet user. Companies who have developed a web site on
Shoeworld recognise that their investment is the key to
their future success.
Details
for joining Shoeworld.com
Registration
Registering your company's name so that it has an identity
on the Internet is the first step to having a presence.
The majority of British companies now have their own address
and as names are on view internationally, many have already
been taken and alternatives need to be created. Therefore
it is quite important that you register a net name as soon
as possible so that your web address is not compromised.
Unlike any other web design or registration company, a site
designed and hosted by Shoeworld Ltd automatically creates
two ports of entry to your site: one through www.your-site.com
and another through www.shoeworld.co.uk/your-site This means
that your site can take advantage of the Shoeworld audience
and the results of regular re-entry into the leading search
engines, which will alter your potential Internet presence
considerably.
This means that your site can take advantage of the Shoeworld
audience and the results of regular re-entry into the leading
search engines, which will alter your potential Internet
presence considerably.
Web
site creation
In terms of traditional media costs, advertising on a website
with Shoeworld is dramatically different, principally because
your product becomes accessible to the world's Internet
audience at any time and secondly because the advert can
stay live on-line as long as you wish it to for very little
cost.
Our committed web site and graphic design team takes your
visual material and literature in order to tailor an exclusive
site, which is as informative as it is enticing.
(More sophisticated web sites can incorporate pictures,
text, articles, sound, video, Quick-time virtual reality,
360 degree object shots, flash animations, games and interactive
puzzles.)
All sites on Shoeworld are regularly re-entered into the
leading search engines. Key words are programmed and submitted
to ensure browsers know exactly where to find your site.
Storage and maintenance of your website is charged per
month, depending on the size of your website. This figure
is negotiated when all of your design requirements are
finalised.
Analogue Forms and Trackers
Analogue forms and trackers monitor traffic and
visits to your website. They provide valuable statistics
and information, which allows you to track the success
of your website for marketing and research purposes.
Search Engine submissions
Search engines shuffle website entries rather like cards
in a pack. Clever use of key words (descriptions of
your product and website) can increase the amount of
matches a search engine will make, however there is
no definite way of prioritising the placing of website
addresses within a search engine. What Shoeworld can
guarantee is regular re-entry of your details into the
leading search engines to maintain your presence in
the listings. Shoeworld is re-submitted into
the leading search engines every week, so not only do
you benefit from your own submissions, if you link to
Shoeworld.com, you can significantly increase the traffic
to your own site.
(An effective list of key words for the search engine
submissions should be provided, including all products
that are available within your site, along with any
special terminology or phrases which characterise the
identity of your brand. On-line marketing will be incorporated
into the general costs of site storage and maintenance.)
On-line
Retailing
Increasingly, companies are developing on-line shops
as retailers and customers recognise the benefits and
simplicity of ordering or shopping on-line.
Shoeworld.com works in tandem with Shoe-shop.com
to bring you the best online retail framework the Internet
has seen to date. If you are interested in becoming
an e-commerce site, please email mail@shoe-shop.com
for further information.
Links
and Banner advertisements (468x60 pixels up to 18k in
size)
Links and banner adverts promote your website from different
pages within Shoeworld in order to generate more traffic
to your site. Your logo is placed in an appropriate
directory forming a button that links directly to your
web address. Any new additions to Shoeworld are automatically
featured on our opening page under 'Places of Interest'
so that browsers are aware of your presence on Shoeworld.
All contracts include creation or modification of a
button or banner design if required.
Please
contact us if you would like further information.
Business
Enquiries Only Please
Shoeworld.com
121 Giles Street Studios
Giles Street
Leith
Edinburgh
EH6 6BZ
telephone: ++44 (0)131 561 0007.
fax: ++44 (0) 131 561 0002
email:
info@shoeworld.co.uk
We look forward to hearing from you.
